A Quick Look on HTML Email Design

Designing for browser indeed requires a different approach of execution compared to designing for inbox. HTML email design necessitates the use of old-fashioned table-based layout for it to display across different email clients. Many CSS styles are not well supported and if any style is supported, it is imperative to place it inline with HTML tags.

Some designers even regarded designing HTML email as more tedious and more painful to the ass than working with web pages for browser display. As stated, designing HTML email involves layout with the use of tables and nested tables and the process is like creating web pages during  the 90s. If testing a web page into different browsers and their different versions makes you scratch your head, testing an email newsletter into different email clients and their various versions could make you lose hair. Imagine the number of email clients in existence today, and the version of each also render differences in the display of an HTML email. In addition, some newer versions of email clients even have poorer support for CSS.

sample html email newletter 

Email marketing is still a very effective way of promoting products over the net. It is still the preferred method of presenting product offers and sales invite by some marketers. And the effectiveness of the campaign depends, for the most part, on the presentation, reliability, and attractiveness of the newsletter. And those attributes should be carefully considered during the design process.

HTML emails are here to stay. Their importance in internet marketing arena cannot be understated. And as to their design, rules are to be strictly followed to keep the structure intact and more presentable. And designers can only hope that one day, the process of creating HTML emails can be more forgiving, with the support for newer web technology by the different email clients.