Interactive Web Banners in Corporate Web Pages

Commercial and corporate web sites used to be very clean, no complex design elements, colors are not varied and typography is consistent.These sites are very professional-looking and are really serious in promoting business products and services. They are also serious intargeting people who might be interested in their line of business.

The look and feel of corporate websites must be engaging. The first fold of the page
is very important. It must contain primary information or messages that presents the goal of the site.It must usher the reader to dig more pages on the site and eventually creating a lead.

sample web banner

It is with this reason that the design of web banners is essentially important. The message must be clearly expressed in the banner. The typography that outlines the tagline must be easy to read. It must also be positioned in the area that is not cluttered with many colors or jungled by other design elements.

Before, it is already enough for websites to have just a static banner. Logo, few characters for the tagline, a picture of a product,corporate background image, blend of colors and other design elements. Not even clickable banners. It was the advent of flash banners that websites got additional "coolness" and better look and feel. Animated text and images, all formed to persuade, to introduce new services and products, to present a glimpse of what the visitor is searching. Some web banners today are powered by javascript. They are in the form of sliders or mini-galleries. Some are automatically scrolling under preset time, others need users' action to get visible. These interactive web banners are usually linked to some pages of the site--providing the user some kind of navigaton of site exploration.

But not all corporate websites need the interactive banner kind. It really depends on the overall look and feel of the site and the scope of content. Interactive banners can be an option to a website with many related pages. The interactive design must not override also the main message of the banner; there must be enough time for every transition so that the reader can scan the text and can have the time to click it.It is not all bout coolness. What is important is good usability.